Marketing & Engagement Suite in India
A unified engine for enterprise-grade promotions, omni-channel communication, and customer engagement at scale.
Yakuma's Marketing & Engagement Suite enables multi-location chains to deliver personalized, high-impact messaging through every touchpoint, mobile, web, kiosk, email, delivery platforms, loyalty systems, and in-store interactions. It connects real customer behavior with targeted promotions and automated campaigns designed to drive frequency, basket size, and lifetime value.
Progettato per India
Yakuma fornisce infrastruttura POS enterprise per catene retail e ristorazione che operano in India. La nostra piattaforma gestisce le realta operative del mercato indiano: connettivita inaffidabile, metodi di pagamento frammentati, requisiti di conformita GST e la sfida di mantenere un'esecuzione coerente attraverso reti di sedi in rapida espansione.
Conformita normativa
- Calcolo e fatturazione GST
- Validazione GSTIN
- Gestione codici HSN
- Integrazione fatturazione elettronica
- Tracciamento credito d'imposta in entrata
Integrazioni di pagamento
- Integrazione UPI (tutte le app principali)
- Pagamenti con carta (tutte le reti)
- Wallet digitali
- Gestione contanti
- Riconciliazione multicanale
Integrazioni locali
- Software di contabilita indiani (Tally, Zoho Books)
- Aggregatori delivery (Swiggy, Zomato)
- Piattaforme e-commerce
- Sistemi ERP
Supportando catene retail e ristorazione in tutta l'India con infrastruttura POS affidabile e capace di funzionare offline.
Terminologia locale:
Intelligent, personalized, cross-channel engagement
Unlike basic couponing systems or static marketing tools, Yakuma's platform adapts to real-time data from POS, CRM, and Yakuma IQ. Each campaign becomes more timely, relevant, and aligned with brand strategy.
Funzionalità chiave per India
Personalized promotions
Yakuma allows marketers to design promotions based on real customer behavior.
- Spend patterns
- Visit frequency
- Favorite items
- Daypart preferences
- Loyalty tier
- Location engagement
- Promotional responsiveness
Omni-channel messaging
Deliver campaigns through the channels your customers actually use.
- Mobile push notifications
- In-app messages
- Smart-TV or wearable notifications
- Kiosk-targeted offers
- SMS (via integration)
Integrated rewards and gift cards
Yakuma supports digital gift card issuance, stored value programs, automatic reward redemption, cross-channel gift card usage, and CRM-connected loyalty benefits.
Cross-channel campaign automation
Marketers can automate complex engagement journeys without writing a single line of code.
- If a customer has not visited in 20 days, send a reactivation offer
- If a high-value customer completes their 10th purchase, grant a reward
- If a customer abandons their mobile order, trigger an incentive
- If a loyalty member enters a new tier, notify them with exclusive perks
Integration with platforms like Klaviyo
Yakuma makes enterprise-grade marketing orchestration seamless by integrating with best-in-class marketing automation systems, including Klaviyo, enhancing segmentation reach and multi-channel execution.
Why chains choose Yakuma Marketing & Engagement
- Scalable, enterprise-grade personalization
- Fully unified with Yakuma POS, CRM, and Digital Experience
- Precise segmentation and behavior-based targeting
- Omni-channel messaging without operational overhead
- Measurable increases in retention and average ticket value
Yakuma's Marketing & Engagement Suite empowers brands to speak to customers with relevance, accuracy, and consistency across every location and channel.
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