Alex Conesa
Co-founder & CEO
30+ years in software architecture and 25+ years in the retail POS industry.
LinkedInAlex co-founded Yakuma and leads it as CEO, bringing 30+ years in software architecture and 25+ years in the retail POS industry. He built and operated the Yakuma platform into international infrastructure serving 50,000+ stores across 20+ countries.
His focus is what actually makes enterprise POS hard at scale: offline-first reliability, multi-country fiscal and payment compliance, and hardware-agnostic deployments that keep large chains trading without interruption. He treats a POS not as software but as operating infrastructure — something that must stay reliable, secure, governed, and aligned with how store teams actually work.
At Yakuma he works directly with operators' leadership, IT, and finance teams to turn that architectural depth into clear business outcomes: lower risk, predictable cost, and execution that scales from the first store to global operations.
Areas of expertise
Alex’s POS Insights
- Comparisons Why Cloud-First POS Systems Fail When It Matters Most
- Architecture POS as an Execution Layer, Not a SaaS App
- Architecture Why a POS Must Be Offline-First at Scale
- Architecture Why "offline mode" is not enough
- Operator Reality Why POS problems appear during peak hours first
- Operator Reality Why Global Expansion Fails at the POS Level
- Operator Reality Why Multi-Company Operations Break Single-Company POS Systems
- Operator Reality Why Product Catalogs Break First at Scale